OM Yoga Show legal
Privacy Policy
This policy explains how Prime Impact Events & Media Ltd collects, uses, stores and protects personal information connected with the OM Yoga Show website and events.
Last updated: 20 July 20261. Who we are
Prime Impact Events & Media Ltd operates OM Yoga Show London and the website london.omyogashow.com. In this policy, “OM Yoga Show”, “we”, “us” and “our” refer to Prime Impact Events & Media Ltd.
For the personal information described in this policy, we are normally the data controller. This means that we decide why and how that information is used.
2. What this policy covers
This policy explains how we collect and use personal information when you:
- visit or interact with our website;
- contact the OM Yoga Show team;
- join our mailing list;
- buy or enquire about tickets;
- apply to exhibit, present, sponsor, advertise or work with the show;
- attend an OM Yoga Show event; or
- interact with us through social media, surveys, promotions or other communications.
Our website may link to other organisations and services. Those organisations have their own privacy information and are responsible for their own use of your data.
3. Information we collect
Information you give us
- name, email address, telephone number and postal address;
- the content of enquiries, messages and correspondence;
- newsletter and marketing preferences;
- ticket, booking and attendance information received from our ticketing provider;
- exhibitor, sponsor, presenter, press or partnership application information;
- business information, job title, company details and billing information;
- survey, competition or promotional responses; and
- information you choose to provide about accessibility, dietary or other event requirements.
Information collected automatically
- IP address, device type, browser, operating system and approximate location;
- pages viewed, links selected, visit times and referring website;
- cookie identifiers and consent preferences; and
- security, diagnostic and website performance information.
Photographs and recordings
Photography and filming may take place at the event for security, editorial, archival and promotional purposes. Where appropriate, notices will be displayed at the venue. Please speak to a member of the event team if you have concerns about being photographed or recorded.
Sensitive information
Some accessibility, dietary or health-related information may be classed as special category data. We only ask for this where it is relevant and will use it with your explicit consent or where another condition under data protection law applies.
4. How and why we use your information
| Purpose | Typical information | Legal basis |
|---|---|---|
| Responding to enquiries and providing customer support | Contact details and message content | Legitimate interests and taking steps at your request |
| Administering tickets, bookings and event access | Contact, booking and attendance details | Contract, legitimate interests and legal obligations |
| Managing exhibitors, presenters, sponsors, press and partners | Professional, application, contract and billing details | Contract, steps before a contract and legitimate interests |
| Sending newsletters, offers and show updates | Name, email and marketing preferences | Consent or legitimate interests where permitted by electronic marketing law |
| Improving the website and measuring campaigns | Cookie, analytics and usage information | Consent for non-essential cookies; legitimate interests for essential operation and security |
| Protecting our visitors, systems and business | Security logs, correspondence and transaction information | Legitimate interests and legal obligations |
| Keeping financial, tax and regulatory records | Transaction, contract and billing information | Legal obligation and legitimate interests |
| Meeting accessibility or other special requirements | Information you choose to provide | Contract, legal obligations and, where required, explicit consent |
Where we rely on legitimate interests, we consider whether our use is necessary, proportionate and balanced against your rights and expectations.
5. Marketing communications
We may send you OM Yoga Show news, ticket information, exhibitor highlights, event announcements and related offers where you have asked to receive them or where the law otherwise permits us to do so.
You can unsubscribe at any time by selecting the unsubscribe link in a marketing email or by contacting privacy@primeimpact.co.uk. Unsubscribing from marketing will not prevent us from sending essential service messages about an existing booking, application or contract.
We may keep a minimal suppression record so that we can respect your request not to receive further marketing.
6. Cookies and similar technologies
We use necessary cookies to operate and secure the website. With your permission, we may also use analytics, functionality and advertising technologies to understand website use and measure campaigns.
Non-essential cookies should not be set until you have made a choice through the website’s cookie controls. You can change your preferences through the cookie settings tool where available and can also control cookies through your browser.
More information is available in our Cookie Policy.
7. Who we share information with
We may share personal information where necessary with:
- website hosting, form, email, CRM, analytics and IT service providers;
- Eventbrite and other booking or payment service providers used for ticket sales;
- the venue, event contractors, security, registration and operational partners;
- professional advisers, insurers, auditors and accountants;
- advertising and social media platforms where you have consented to relevant cookies;
- regulators, courts, law enforcement or public authorities where required; and
- a buyer, investor or successor if our business or assets are reorganised or transferred.
We require service providers acting on our behalf to use personal information only for the agreed service and to protect it appropriately. Some third parties, including Eventbrite and social media platforms, may also act as independent controllers and publish their own privacy notices.
8. International transfers
Some suppliers may store or access information outside the United Kingdom. Where personal information is transferred internationally, we use a lawful transfer mechanism where required, such as UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to approved contractual clauses, or another permitted safeguard.
9. How long we keep information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, security and dispute-resolution requirements.
| Record type | Typical retention approach |
|---|---|
| General enquiries | Normally up to 24 months after the enquiry is closed |
| Newsletter records | Until you unsubscribe or the list is reviewed as inactive, plus a minimal suppression record |
| Ticket and financial records | Normally up to six years after the relevant transaction or financial period |
| Exhibitor, sponsor and supplier contracts | Normally up to six years after the relationship ends |
| Unsuccessful applications or proposals | Normally up to 12 months unless a longer period is agreed or justified |
| Cookie and analytics information | According to the lifespan shown in the cookie settings tool and our provider configurations |
| Data protection requests and complaints | Normally up to three years after closure, or longer where necessary to establish or defend legal claims |
These periods are guidelines and may be shortened or extended where the circumstances or law require it.
10. Security
We use appropriate organisational and technical measures designed to protect personal information against accidental loss, unauthorised access, alteration, disclosure or destruction. Access is limited to people and suppliers who need the information for a legitimate purpose.
No internet service is completely secure. Please take care when sending sensitive information by email and contact us if you believe your information may have been compromised.
11. Your data protection rights
Depending on the circumstances, you may have the right to:
- ask for a copy of your personal information;
- have inaccurate or incomplete information corrected;
- ask for information to be erased;
- restrict how information is used;
- object to processing based on legitimate interests or to direct marketing;
- receive certain information in a portable format;
- withdraw consent at any time where consent is the legal basis; and
- ask for safeguards relating to certain automated decisions.
These rights are not absolute and exemptions may apply. To exercise a right, email privacy@primeimpact.co.uk. We may need to confirm your identity before completing a request.
For a simpler explanation and request guide, visit our GDPR & Data Rights page.
12. Children’s information
The website is intended for a general audience and some event activities may be suitable for families. We do not knowingly use children’s personal information for direct marketing without appropriate permission.
Where a parent or guardian provides information about a child for ticketing, accessibility, safeguarding or event administration, we will use it only for the relevant purpose and protect it appropriately.
13. Questions and complaints
Please contact us first so that we have an opportunity to resolve your concern:
You also have the right to complain to the UK Information Commissioner’s Office. Information about making a complaint is available at ico.org.uk.
14. Changes to this policy
We may update this policy to reflect changes in our services, suppliers, event operations or the law. The date at the top of this page shows when it was last updated. Material changes may also be highlighted elsewhere on the website or communicated directly where appropriate.
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