The new IAMVIBES A.S.T.R.A. collection couples revolutionary Thermo-Regulating Technology and classic timeless style, bringing new meaning to “Function Meets Fashion.”
Katerina Melemeni, Director of IAMVIBES Ltd., uses A.S.T.R.A. technology to create a revolutionary new performance range, which caters to many of the unmet demands of women’s active and yoga wear.
“This technology is one of a kind and we’re excited to use it to create a genuinely new product for the global active and yoga wear market”, says Katerina.
A . S . T . R . A . T e c h n o l o g y
The IAMVIBES A.S.T.R.A. technology features thermo-regulation microfibers and Italian seamless technology for maximum comfort.
A.S.T.R.A. is the acronym of Anatomic Body Shaping Thermo Regulating Activewear, a groundbreaking technology fabric consisting of thousands of hollow microfibers engineered to regulate your body temperature in any weather condition. “In cold weather our exceptional fabric insulates your body keeping you warm and protected”, explains Katerina, as she continues to describe how “as you begin to heat up during more intense workouts or in hotter environments, our A.S.T.R.A. fabric allows any excess moisture to evaporate, providing you with an immediate cooling effect”.
This unique property makes A.S.T.R.A products ideal for any type of sport or daily activity, especially for those performed in outdoor environments with changing conditions.
Katerina also understands a woman’s need for fashion and glamour in her performance wear as well, “After the technology was implemented, we still had to make it beautiful. We wanted something classic and timeless, which is why we have used Italian seamless technology with body shaping features to create a truly beautiful yet comfortable product.”
While most clothing is made by cutting fabric and then sewing it into shape, A.S.T.R.A. garments are
crafted in 3D using Italian Seamless technology to knit the fabric directly into the final garment shape,
allowing you to practice all of your favorite sport with unrestricted movement. The shaping effect of
the fabric sculpts and smooths the figure to feel like second skin, making sure you look great whether you
are working out or simply working through your day.
Our A.S.T.R.A garments are perfect for all day wear due to quick drying properties that keep you comfortable, protected, fresh and odorless. Built for casual wear as well as intense training, our fabric is also antibacterial and UV protected. This produces a longer lasting product for the customer as well as garments that comfortably hug your body, perform better and help you shape your natural profile.
You’ll be able to find this completely new product range in California, Desert and Camel Pilot ranges. Even better, due to the high stretch and retention of the garments, A.S.T.R.A. products can be worn across different body sizes, so it really can be everyone’s perfect product! In addition, each product is extremely soft and comfortable: you’ll be wearing state of the art technology, but it will still feel like your most comfortable, second skin everyday wear.
Find IAMVIBES on stand N16 at the OM Yoga Show.